If you are in marketing or PR, there’s no doubt you will know Guy
Kawasaki.. and there is a probability that you even are an ardent
follower of the man… He is known to be stirring up controversies to
stay in the limelight, and also is seen as someone who is brash and
opinionated as to how things must be done in the social media.
The latest on him is this – after the tragedy that stuck the Boston Marathon, his twitter handles has continued to churn out promotional content, and by a whole lot of people and marketers, this was seen to be crass, and being indifferent to the feelings of a nation!
Enough is now being written on how is twitter handle is automated for sending out the promotions and how it is proxy operated.
One of the pieces on this behavior was well articulated at Ragan, and the article made no qualms in hitting out at the Guy style of promotion, in an hour of sorrow and grief….
You may wish to see that here…. http://www.ragan.com/Main/Articles/Guy_Kawasaki_is_too_popular_to_stop_autotweets_dur_46547.aspx#
There can be no doubt that churning out brand and marketing content on social media, ought to be calibrated according to the time and context of events, in the flow of current affairs across the globe.
Even contemporary marketing and PR weapons like ‘newsjacking’ are meant to be used in the right sense and context, taking into considerations the sensitivity of viewers and readers all over the social media world, just a reflection of the real world.
Branding, PR and marketing using the potent social media tools, are not acts in silos and isolation, but a symphony with people feelings and perceptions interwoven into it.
Looks like for all his marketing wisdom, Guy Kawasaki and his likes have not got that right. Or is it just brand ‘arrogance’?
The latest on him is this – after the tragedy that stuck the Boston Marathon, his twitter handles has continued to churn out promotional content, and by a whole lot of people and marketers, this was seen to be crass, and being indifferent to the feelings of a nation!
Enough is now being written on how is twitter handle is automated for sending out the promotions and how it is proxy operated.
One of the pieces on this behavior was well articulated at Ragan, and the article made no qualms in hitting out at the Guy style of promotion, in an hour of sorrow and grief….
You may wish to see that here…. http://www.ragan.com/Main/Articles/Guy_Kawasaki_is_too_popular_to_stop_autotweets_dur_46547.aspx#
There can be no doubt that churning out brand and marketing content on social media, ought to be calibrated according to the time and context of events, in the flow of current affairs across the globe.
Even contemporary marketing and PR weapons like ‘newsjacking’ are meant to be used in the right sense and context, taking into considerations the sensitivity of viewers and readers all over the social media world, just a reflection of the real world.
Branding, PR and marketing using the potent social media tools, are not acts in silos and isolation, but a symphony with people feelings and perceptions interwoven into it.
Looks like for all his marketing wisdom, Guy Kawasaki and his likes have not got that right. Or is it just brand ‘arrogance’?